Sight Optical Co. Brand Identity 

Sight Optical Co. Brand Identity 

Sight Optical Co. Brand Identity 

Sight Optical Co. Brand Identity 

Sight Optical Co. Brand Identity 

Sight Optical Co. Brand Identity 

Sight Optical Co. Brand Identity 

Sight Optical Co. Brand Identity 

🕶🖥👓 Designing a brand for a real life thing

ℹ️ Project info

Client

Sight Optical Co.

Date

🗓2016

Role

🖋Design / 🖥Build / 📝Production

Tech/tools

Sketch / AI / Squarespace / CSS / JS

“I love you”

—Stevie, founder of Sight, also my wife!

📝 Summary

Sight Optical Co. opened in Chicago’s Bucktown neighborhood in 2016. We tried to build an approachable brand with a classic vibe, and lots of emphasis on local. We wanted to reflect the core values of the in-store patient experience: unique style, individualized service, and careful attention to vision and health.

I worked on everything from the interior and exterior signage, brand guidelines and templates, business cards, print assets and social media campaigns. I also designed the web presence and developed custom templates for Squarespace and Mailchimp.

The store held 5 star ratings for much of its existence, and customers frequently cited the brand vibe as one of the main factors drawing them to the business!